Front for Moroso : Doodle

Doodle sofa by Swedish design group Front for Moroso. Lines drawn distractedly on a sheet of paper, like doodles, become the decoration of the covers which are then embroidered and laid over the frame like a folded blanket. The shape of the sofa is that of a folded semicircle whose ends become armrests naturally incorporated in the frame.

We doodle absent mindedly – doodling is a kind of half-conscious creative work. It is both a distraction, and also thought to help you concentrate on whatever you are doing at the same time. All three members of Front used doodles they had made during design meetings to create the sofa’s pattern. The decoration is a kind of by-product of Front’s creative process, inscribed onto the folded half circle of the sofa’s form.

Photos © Front

+ Via Front