Swedish design studio Oyyo founded by duo Lina Zedig and Marcus Åhrén, presents No.1, their first collection and a series of six beautiful dhurries handwoven by a community of craftspeople near India’s Blue City, Jodhpur. The amazing photo campaign was shot in the Manvar Desert of Rajasthan.
About : Uniquely made from 100% organic cotton and vivid vegetable dyes derived from local plants, our dhurries are conceived as timeless self-investment pieces providing comfort of the best possible quality out there. The dhurries are woven with techniques dating back centuries, devoid of machines, but with a contemporary design and colour pallet. Their carefully selected colours and exquisite patterns become a statement of Oyyo’s natural optimism and core values: We claim a re-engagement with the natural world and express our confidence in the productive wonders made possible thanks to cultural diversity.
Never Ending Story rug.
Brick Pastel rug.
Photos © David Magnusson
+ Via Miss Moss