Florence Deau 
Run by designers Karitas Sveinsdóttir and Hafsteinn Júlíusson, HAF by Hafsteinn Juliusson is an Icelandic design studio located in the fish packing district in Reykjavík. They have designed the SUIT clothing store which opened downtown Reykjavík a year ago.
About – The design intention behind the new store was to tie the brand’s raw and rough character together with clever and elaborate detailing. With this in mind, the HAF team created a space that offers a unique customer experience beyond that of the conventional clothing store environment. The raw concrete floors and walls meet a warm OSB wood cladding where white glossy ceramic tiles give the store a refined finish.
Photos © Gunnar Sverrisson
