I am so happy to team-up with exquisite French furniture brand Ligne Roset to give you a chance to win a beautiful iconic Togo armchair. I know, this is a very big treat!
On the occasion of Paris Designers’ Days 2015 (June 1st -7th), the Roset factory is moving to the 3rd arrondissement of Paris at the Ligne Roset Réaumur shop.
José Charro, upholsterer at Roset for 34 years, will produce Togo seats live on Wednesday 3rd June, on an hourly basis from 2pm to 9pm.
Eight Togo armchairs will emerge from this ephemeral workshop and for the first time, the public will be able to see the exact gestures used to shape the famous folds that give each Togo its personality.
It has been 40 years since Ligne Roset has been manufacturing Togo, the cult foam seat created by designer Michel Ducaroy in 1973. Togo is an incredibly comfortable and perfect seat for lounging with its low-to-the-ground design that gives it a unique casual styling. It has been much copied but while we hear that nothing is quite like the real thing, I am excited to give you a chance to win the real deal!
Here is how you can participate :
1- You happen to be in Paris tomorrow (lucky you, I won’t!)
2 – Head to 68, rue Réaumur 75003 Paris at the Ligne Roset Réaumur shop where the Ligne Roset “TOGO to do” production performance will take place tomorrow, Wednesday June 3rd, between 2pm and 9pm
3 – Make a short video of the live performance by José Charro
4 – Share it on your Instagram or Twitter account, or on the Ligne Roset Paris Réaumur Facebook page with the hashtag #TogoFlodeau
That’s it!
The best video will win one of the 8 Togo armchairs. The winner will be picked on Sunday, June 7th.
Have fun, be creative and don’t forget to hashtag #TogoFlodeau
Can’t wait to see your videos, good luck to all, xo Flo
In French ….
A l’occasion des DDays 2015, l’usine Ligne Roset s’installe au 68 rue Réaumur, Paris 3ème! Demain mercredi 3 juin, José Charro, tapissier Roset depuis 34 ans, fabriquera en direct un Togo toutes les heures de 14H à 21H. Le public est invité à venir filmer cette performance pour gagner une mythique chauffeuse Togo.
Pour gagner, c’est simple : Venez filmer, postez votre video sur votre Instagram ou Twitter ou sur la page Facebook Ligne Roset Paris Réaumur avec le hashtag #TogoFlodeau. La meilleure vidéo gagnera une des huit chauffeuses Togo tapissées en direct ! Le tirage au sort aura lieu dimanche 7 juin. Bonne chance!
Photos © Ligne Roset