If you happen to be in London this upcoming week, you don’t want to miss out on Moleskine’s Detour project.
For the London Design Festival (13- 21 September 2014), Moleskine will present a selection of its famous notebooks filled and hacked by some of today’s most celebrated contemporary designers and artists, who have intentionally played with the notebook as a design object in itself.
The designers and artists include Rodrigo Almeida, Anothermountainman, BCXSY, Yves Béhar, Tord Boontje, Fernando & Humberto Campana, GamFratesi, Lyndon Neri & Rossana Hu, Antonio Marras, Karim Rashid, Oki Sato, Kiki van Eijk, Joep van Lieshout and Alfred von Escher.
The notebooks will be dispersed in the different Moleskine stores across London : Covent Garden, Harrods, Old Street and Canary Wharf. All pieces have been donated by their authors to the Italian non-profit foundation lettera27, which supports the right to literacy, education, access to knowledge and information in developing countries.
About – Detour is a small piece of the Moleskine journey, where interlacing stories merge. Curated by Raffaella Guidobono, this travelling group show features notebook creations by internationally recognized artists, architects, film directors, graphic designers, illustrators, and writers. Some works contain extensive stories; others are turned into pieces of contemporary art and design.
The journey takes place not only from country to country, but also in the creative minds of the designers, sometimes straying from the main path, others following a set route. Spanning disciplines, techniques, continents and professions, the notebooks act as physical representations of contemporary creative processes. In the age of CAD and other apps, the Detour installation is a playful reminder of the importance of tangibility within the creative process.
Photos © Moleskine