Studio Guilherme Torres : Casa Cor 2015 (Todeschini Pavilion)

Studio Guilherme Torres : Casa Cor Sao Paulo 2015| Flodeau.com

One of my fav Brazilian architecture practices Studio Guilherme Torres is back with another stunning project created in collaboration with leading furniture company Todeschini, on the occasion of the temporary decoration exhibition Casa Cor São Paulo 2015.

Inspired by the American décor diva Dorothy Draper, architect Guilherme Torres has created a cosmopolitan, playful and contemporary vision on 400 square meters that brings back the glamor of the golden days of the Jockey Club building – host of the exhibition and stage of memorable parties of São Paulo high society on its golden years.

Studio Guilherme Torres : Casa Cor Sao Paulo 2015| Flodeau.com

The maxim “less is more” coined by the German architect Mies van der Rohe, one of the greatest idols of Torres, paradoxically is the antithesis of what preached the legendary American decorator Dorothy Draper.

For her, more was better. With floors on black and white, fancy boiseries and oversized handles, her ambiance was eccentric, exuberant and glamorous. The story of this pioneering décormerges to the own history of interior design as a professional activity. Her office, where she worked tirelessly from 1920 to 1960, produced a number of iconic projects, including grand hotels. Dorothy also left her mark in Brazil, with the interiors’ signature of Palácio Quitandinha, a treasure hidden on the mountainous region of Rio de Janeiro.

Studio Guilherme Torres : Casa Cor Sao Paulo 2015| Flodeau.com

In times of austerity and restraint, Guilherme prefers to take the opposite direction and revisit the luxury of a time without dated stigmas, creating his own interpretation of the vision that he shares with the legacy of Dorothy – touches of fantasy and drama, contrasts of black & white and some boldness in the proportions.

“I do not like being stuck to my own formulas. I believe shows and exhibitions are an opportunity for escapism, fit for creativity, perfect for free imagination”, according to him.

See more of Guillerme’s projects here.

Photos © Lufe Gomez / MCA Estudio

5 Comments

  • Dana
    3 years ago

    Can anybody tell me where the B&W profile picture of the man with the Chanel headphones comes from?? I absolutely love it. And the whole project is gorgeous.
    Thanks!

    • 3 years ago

      Hey Dana, Thanks! I have no idea either where the portrait picture is from… Hopefully someone can help on that!

    • Adriana
      3 years ago

      Hi Dana, the picture is from Bill Phelps. That photo is currently available at Galleria Chroma in Brazil. http://galeriachroma.com.br/bp_acervo.htm

      • 3 years ago

        Thank you so much Adriana!

        • Dana
          3 years ago

          Yes, thank you so much!!

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